The Aspire, a 238-unit luxury apartment development in New Brunswick, NJ, is located right next door to the New Brunswick train station. Neighborhood shopping, dining, and nightlife abound. The luxury complex, built by Boraie Development, LLC, includes 10,000-square feet of retail space. The 17-story complex is located adjacent to the Robert Wood Johnson Hospital and the Children’s Cancer Center. Amenities include an attached parking garage with direct elevator access to the lobby; a 24/7 doorman, a fitness center and dedicated Yoga area; a resident’s club with indoor and outdoor spaces for play, work, or rest; and private storage including indoor bike storage.
An article on statetheatrenj.org headlined, “Star Comes Home to Build in Newark,” in the WSJ, discusses how Shaquille O’Neal has partnered with Boraie Development in New Jersey. O’Neal, the most physically dominant player ever to compete in the NBA, grew up in New Brunswick, NJ. One of his childhood haunts, an old theater in New Brunswick, is now the CityPlex12, a project on which O’Neal partnered on the $7 million renovation with Boraie.
O’Neal brings money and name recognition to the partnership, while Boraie brings business and political connections and 30-years of real estate development experience to the table. Their partnership grows stronger every day. O’Neal said the organization focuses on bringing housing and commercial development to the state’s struggling urban downtowns. O’Neal on njbiz.com said he wants to maintain that focus to avoid spreading himself too thin. O’Neal said that his real goal is to bring beauty back to New Jersey’s struggling urban downtowns.
Boraie Development, LLC is based in New Brunswick, NJ. Omar Boraie, an Egyptian immigrant who came to the US to obtain a Ph.D. in chemistry, but got sidetracked by the potential in New Jersey real estate, founded the company about 30 years ago. Boraie has three main groups — real estate development, property management, and sales and marketing.
Omar Boraie and his children are firm believers that philanthropy is a moral imperative. Boraie’s son, Sam, serves as a director at Elijah’s Promise, which strengthens the community of New Brunswick by providing more than 100,000 meals a year to homeless families in the city.
 http://www.boraie.com/development/somerset-street-mews  https://www.wsj.com/articles/star-comes-home-to-build-in-newark-1380248538  http://www.boraie.com  http://kggreensolutions.com/how-boraie-development-group-is-shaping-the-real-estate-landscape-of-the-city-of-new-brunswick/  http://www.pressofatlanticcity.com/atlanticcitystory/project-brings-market-rate-housing-back-to-atlantic-city/article_83012371-b555-5f8e-9226-89a42625df0d.html