In athletic clothing Fabletics is the company to beat. There is no shortage of people that are going to be impressed with what Fabletics has to offer. This company has totally transformed the way that women buy athletic clothing, and Kate Hudson is the person that is proving that athletic clothing is something that she knows a lot about. On the homepage website Hudson is the one in place.
She has put herself in the leadership position, and Hudson has been able to build her brand in a huge way. Now there’s talk of more than one opening within the next five years. This is all a part of the effort put forth to make Fabletics a company that people are excited to learn more about. This is the company that is taking on a lot of changes to bring the brand to a completely different consumer base. There was a time where she was working on creating brand loyalty and a strong customer base with people that signed up for the VIP membership.
It is true that this was a good start for Fabletics and Kate Hudson to connect with consumers, but Hudson also realized that part of the connection had to do with getting acquainted with the clothing industry. In order to do this Kate Hudson realized that there was going to be a big need to expand her physical stores.
It would be hard for customers to try on clothes from Fabletics if they had no physical stores to go to. Stores with physical customers would be just as important as people that signed up for the lifestyle quiz through the website. Hudson knew that in order to expand her customer base on a regular basis she would have to pursue both crowds.
This definitely has been a good decision for the Fabletics brand because it is now able to attract customers that may never have had a desire to do any shopping online. The physical stores are reinforcements for the website. Some people have said that it is the perfect opportunity to engage in reverse showrooming. Some people go to the Fabletics website to see the clothes that are offered. They may check the clothes on the website, but they have their mind geared towards reverse showrooming. This is something that is definitely big these days because it shows that there is a grand improvement in the amount of clothes that are offered through the Fabletics website.
People can trust and believe that they have access to a plethora of clothing options because the website presents ways for consumers to a get clothing options that are not available anywhere else.
Fabletics has become the powerhouse clothing brand that people are interested in because it is unique and different from what people have experienced before. More people are going to be able to maximize their options to improve their clothing wardrobe thanks to the Fabletics brand. It has improved in a tremendous way in a short time.