Category: Fashion Icon

The Way Kate Hudson Builds the Fabletics Brand

In athletic clothing Fabletics is the company to beat. There is no shortage of people that are going to be impressed with what Fabletics has to offer. This company has totally transformed the way that women buy athletic clothing, and Kate Hudson is the person that is proving that athletic clothing is something that she knows a lot about. On the homepage website Hudson is the one in place.

 

She has put herself in the leadership position, and Hudson has been able to build her brand in a huge way. Now there’s talk of more than one opening within the next five years. This is all a part of the effort put forth to make Fabletics a company that people are excited to learn more about. This is the company that is taking on a lot of changes to bring the brand to a completely different consumer base. There was a time where she was working on creating brand loyalty and a strong customer base with people that signed up for the VIP membership.

 

It is true that this was a good start for Fabletics and Kate Hudson to connect with consumers, but Hudson also realized that part of the connection had to do with getting acquainted with the clothing industry. In order to do this Kate Hudson realized that there was going to be a big need to expand her physical stores.

 

It would be hard for customers to try on clothes from Fabletics if they had no physical stores to go to. Stores with physical customers would be just as important as people that signed up for the lifestyle quiz through the website. Hudson knew that in order to expand her customer base on a regular basis she would have to pursue both crowds.

 

This definitely has been a good decision for the Fabletics brand because it is now able to attract customers that may never have had a desire to do any shopping online. The physical stores are reinforcements for the website. Some people have said that it is the perfect opportunity to engage in reverse showrooming. Some people go to the Fabletics website to see the clothes that are offered. They may check the clothes on the website, but they have their mind geared towards reverse showrooming. This is something that is definitely big these days because it shows that there is a grand improvement in the amount of clothes that are offered through the Fabletics website.

 

People can trust and believe that they have access to a plethora of clothing options because the website presents ways for consumers to a get clothing options that are not available anywhere else.

 

Fabletics has become the powerhouse clothing brand that people are interested in because it is unique and different from what people have experienced before. More people are going to be able to maximize their options to improve their clothing wardrobe thanks to the Fabletics brand. It has improved in a tremendous way in a short time.

Fabletics Revolution

Finding clothes that fit you online can be difficult. This is why so many go in-store, try on items, and then go home and purchase cheaper online. Why not get the best bargain, right?

 

Well, one company is changing that and making life so much easier. Fabletics is an athletic clothing brand created by Kate Hudson, yes the famous Golden Globe Actress Kate Hudson! Her company has switched things up and introduced reverse showrooming to the modern day consumer. As society grows, shouldn’t the way we shop grow as well? It definitely should and she has done it.

 

Fabletics encourages you to subscribe as a VIP Member with them, and believe me, it’s more than worth it. With your membership they are able to see what you’re interested in, what people in your specific area are interested in, and, well, what everyone is interested in. Their stores even stock their items based on those local fashion trends! If interests change, so does your local store’s inventory. Personally, I hate seeing items online and being disappointed when they aren’t in store. Try before you buy is something I firmly believe in. Our businesses should be paying attention to what we want, right? If they don’t they aren’t really doing us any good.

 

Fabletics’ VIP Membership program also allows anything you try on in-store to go in your online shopping cart. Why? It doesn’t matter to them whether you buy in-store or online. It’s all the same to them. Customer satisfaction is key as it should be. They sure have stepped up my shopping expectations!

 

In three small years, this company has grown into a $250 million dollar business. Have you ever tried to be a millionaire? Not easy, right? They sure know what they’re doing and how to meet the demands of their customer to grow this fast and well. Repeat customers are worth a lot more than brand values these days. Not many companies have stepped up to the plate to treat it that way, but Fabletics is sure one of them.

 

Kate Hudson’s brand is on its way up and up still, setting the example for all the other fashion brands out there. With quality products, great prices, and their integrity in customer satisfaction, Fabletics is going to be a tough one to beat.

 

Seriously though, go join their VIP membership program. It’s free and it’s custom tailored to you. They’re interested in how you workout, where you work out, and what looks you like. There’s no way you’ll regret it. They even have offers for you when you join. Plus, every product they offer normally is at a discount for anyone that’s a member. Not just when you join. All the time. Who could say no to a deal like that? I sure can’t.

Supermodel, Actress, and Singer Naomi Campbell.

Naomi Campbell is an internationally renowned supermodel and Actress. She was born in London on 22nd May 1970. She started her career journey as a model at the age of 15. She appeared on the cover of the French Vogue at the age of 18 years. She became the first African woman to appear on both French Vogue and Time magazine covers. She was born to a Jamaican-born dancer and an unnamed father. She attended Dunraven School and later went to London Academy where she pursued Performing Arts.

Her career started while at Italia Conti Academy Stage school where she got a chance to appear in music videos before being signed as a model at Synchro Modeling Agency. This was at the age of 15. Her exotic leggy feature gave her an advantage against her competitors and was taken into high-profile advertising shoots for famous fashion icons as Francois Nars. She has also posed for Madonna’s book Sex and Playboy magazine. Naomi Campbell has also pursued a career in music and acting before modeling. Her music career became successful while she was in Japan. This is where she debuted in the music industry with her album “Baby Woman” selling over a million copies. Her hit song “love and Tears” debuted her into the international scene and made collaborations with major artists in the industry.

She has made appearances on the big screens in both music and movies including Miami Rhapsody. Naomi has also published a photo book and co-authored the novel “Swan.” Naomi Campbell is an ambitious businesswoman. She created two companies that include a perfume line and NC connect. Naomi ventured into television and launched her reality show in 2013 by the name The Face. She features aspiring models who compete in the show. Naomi took up a huge role in the new America Drama Empire. This is where she demonstrated her acting skills. She has had love links with high profile celebrities such as Usher, Mike Tyson, Robert De Niro, and Flavio Briatore. Naomi has a passion for helping African children in poverty-stricken regions. She worked with Nelson Mandela.