Category: Entrepreneur

Whitney Wolfe Bringing Diversity in a Dating App

Recently Whitney Wolfe Herd was planning her October launch for a new product introduced at Bumble which is one of America’s leading dating apps. She found the venue at Manhattan space that has hosted the Four Seasons restaurant for 57 years. However, the space currently runs under new management with a new name and new menu. Whitney¬†Wolfe stated that at her launch the power lunch is no longer for men and everyone deserves a seat at the table. The event was successful and included great performances from celebrities like Fergie.

Whitney has taken dating app business to another level by having women make the first move. Bumble has registered more than 22 million users who are benefiting from the app. Bumble started making sales in 2016 and by the end of this year, and it would have crossed $ 100 million worth of sales. Whitney Wolfe received help from friends who were in the dating app industry with ideas and pieces of advice which helped her get to where she is right now.

Bumble has over 70 employees who also work hard to encourage women they are queens and should be courageous of what they take part in. Women are not stressed with what to wear for blind dates anymore because partners communicate before the meeting. Bumble works hard to provide productive relationships between people who can connect despite their distance. Headquartered in Austin, Texas, Bumble introduced a new feature called Bumble BFF which connects friends made for each other. Many people have the best friends who are always there for them and they met via Bumble.

Moreover, Bumble has another interesting feature called Bumble Bizz which connects people professionally. For example, a lawyer who just moved to a new town and is looking for clients around only has to type the information and those interested will reply back. Also, a person who is looking for fellow professionals to interact business-wise, Bumble Bizz will be significant.

Whitney Wolfe is a native of Salt Lake City in Utah and attended Southern Methodist University where she obtained a degree in International Studies. She has always been business oriented that at the age of 19, she already had her business whereby she sold bamboo tote bags in BP oil spill affected regions. In September this year, Whitney married her lovely partner, Michael Herd, on the Amalfi Coast which was an incredible and fun wedding. Whitney Wolfe works hard to introduce new products that will benefit Bumble users.

https://www.crunchbase.com/person/whitney-wolfe