The Daily Herald recently investigated the quickly evolving pet food industry. The article concentrated on the growing trend of premium dog food. The pet food industry as a whole is worth 23.7 billion dollars. Since 2009, the premium pet food industry has grown by 45 percent and now represents half of the pet food industry. The move that the industry is seeing is because of the fact that it has picked up the most recent human food trends. This connection comes from the idea that you pet is family, so you should feed it like a family member.
When this trend first popped up, several new and small companies entered the market. They each had their own special twist. Some came out with food that required refrigeration because the food has no preservatives and is very fresh. Some came out with food that contained freeze dried blueberries and cranberries to pack in more nutrients for the dog. Others packed their food with a variety of ingredients that pack the meal with nutrients and flavor and address issues like old age and weight gain.
The larger and better known companies immediately saw how much success these smaller brands were having because of the care and quality of ingredients that they put into their food. Some of the larger companies came out with luxury food options and others bought a smaller company that had a unique recipe or ingredient combination. The one concern that is bubbling up in the market is whether or not a true profit can be made. The ingredients for the premium foods are expensive and consumers do have a limit to what they will be willing to pay.
Beneful is one such company that is making changes to follow this trend. Beneful was founded in 2001 and is a brand by Nestle Purinastore Petcare. It has been so successful that in just over a decade, it has become one of Nestle Purina’s most profitable brands. They offer dog food with some of the freshest ingredients and a variety of nutrients.