Few dating apps are programmed or maintained by women. William Wolfe Herd, the founder and CEO of Bumble wanted to correct that situation. She also wanted to make sure she created a friendly place for other women and people from diverse backgrounds to work. This turned out to be both harder and easier than expected, although this only makes sense if one remembers that starting a business, especially a tech business requires many different skills.When she started Bumble, she told her former employer she did not intend to bulid a dating app, according to Tech Crunch.
This occurred because of a non-compete contract her former employer required her to sign. The female tech CEO started her work as one of the co-founders of Tinder. Today, the Bumble app is not primarily used for dating. It works better as a positive social networking environment. Today, Bumble focuses on connecting people who are interested in equality, community service and providing equal opportunities.Despite assuring her former employer that Bumble and her first attempt Merci were not dating apps, the owners of Tinder responded with a lawsuit. They dropped the lawsuit a few months after they filed it and she was free to move on.
Merci helped form the ideas used for Bumble. The predecessor for the current social network focused on kinness and compliments. It catered towards a female market.Today’s Bumble is more inclusive than its predecessor. People who funded her organization helped her expand her focus. One investor said he loved the idea of a female-focused platform, but he felt that positivity and kindness were traits that should be encouraged among men as well. Today anyone who wants to use Bumble can download it from the Google Play or Apple App stores. It only takes a simple click to install.