Apart from JD.com being one of the major supporters of local Chinese businesses, it has been instrumental in promoting the film industry. In the last 15 months, the company has been active in expanding the film consumption beyond cinema. The first film the company ever did was the favorite MISSION RED, and in 2019, the company has one of the best partnership with relevant entities to make BUMBLEBEE a success. In all these projects, JD.com vision is always more than making sales but more importantly to promote brilliant stories through films. BUMBLEBEE, for example, is the best Chinese version of Transformers and thanks JD.com partnership, the film is a success.
In promoting film industry and brilliant films, the JD.com has always been keen on partnerships. Partnerships are the best approach to the success of any movie, and the e-commerce giant has consistently pushed for better collaborations with relevant film entities. Some of the entities JD.com is fortunate to work with include the experienced Paramount Pictures, the fast-growing Hasbro, and the efficient global pay. The primary obligation of JD.com is in this type of partnership is to make film merchandises available to millions of fans. Thanks to better approaches and functional policies, the partnerships with JD.com have been successful.
Apart from being one of the key players in the world of Chinese film, JD.com has been on a journey to open up the e-commerce market to thousands of traders with interests in digital markets. In one of the 2018 policies, the company intends to incorporate more businesses into their virtual forums where they can sell commodities easier. The first rollout of this project is already in the implementation stage, and the effects are already evident. Also, JD.com has commissioned other projects, all in the aim of improving the trading space in China. Some of these projects include the following.
First, late in 2018, the company collaborated with a tech company in the construction of a lab. According to the management, the lab will help the company in understanding the virtual market more. Second, the company is also passionate about speedy deliveries. One of the significant projects that will start this year is their freight improvement project.